Nas últimas duas décadas intensificaram-se os mecanismos de intervenção do setor produtivo privado na questão social, com alcance em múltiplos espaços como a educação. O texto problematiza aspectos concernentes dessa relação mediante dois enfoques: no primeiro momento, faz apontamentos acerca das práticas e intenções sociais capitalistas ensejadas no final do século XIX e início do século XX. Posteriormente, analisa os projetos e proposições de diferentes segmentos do setor empresarial para a educação no contexto brasileiro atual. As análises evidenciam similitudes das políticas e práticas do setor privado para com a questão social em distintos contextos e enfatiza a intensificação dos processos de incrementação dos conteúdos e métodos de participação empresarial no âmbito escolar.

In the last two decades the intervention mechanisms of the private sector in social issues have been intensified, ranging across multiple areas such as education. The text discusses aspects concerning this relationship through two approaches: the first deals with the historical moment of transition from economic individualism to the programmatic economy with emphasis on the social practices of capitalist management, vested in the late nineteenth and early twentieth centuries. It subsequently reviews projects and proposals for education in the current Brazilian context from different segments of the business sector. The analysis reveals similarities between the policies and practices of the private sector regarding social issues in different contexts and emphasizes the intensification of the processes of institutionalization of the "company with a soul" at the present time by the increment in the manner and method of business participation in schools.

Pendant les dernières deux décennies se sont intensifiés les mécanismes d'intervention du secteur privé dans la question sociale, en s'étendant dans de multiples sphères comme celle de l'éducation. Le texte souligne les aspects de cette relation selon deux approches : d'abord le moment historique, on analyse les pratiques et les intentions sociales capitalistes épiées à l'occasion de la fin du XIX siècle et début du XX siècle. Ultérieurement, on analyse les projets et les propositions de différents segments du secteur privé pour l'éducation dans le contexte brésilien actuel. Les analyses prouvent les similitudes des politiques et des pratiques du secteur privé envers la question sociale dans de distincts contextes et soulignent l'intensification des processus d'augmentation des contenus et les méthodes de participation du secteur privé dans le contexte scolaire.